Introducing OpticCPG

The Operating System for CPG Intelligence & Growth

OpticCPG automatically brings your sales, marketing, finance, and inventory data into one constantly updated view—then models what’s happening, plans what’s next, and puts AI OpticAgents to work on it.

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The Agentic Operating System for CPG Brands

OpticCPG learns your business and acts at scale.

One View of Your Entire CPG Business

OpticCPG allows you to understand your data in real time across performance marketing, finance, and inventory to make quick and informed decisions.

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Trusted by

Top Brands

Tasks

All Your Data in a Unified Spine

OpticCPG connects your sales, marketing performance, and finances across all platforms. One complete picture of where revenue comes from and what it truly costs to earn it.

All Your Data in a Unified Spine

OpticCPG connects your sales, marketing performance, and finances across all platforms. One complete picture of where revenue comes from and what it truly costs to earn it.

A Continuous Performance Audit Body

Your team of agents review every channel against your real targets, and surface what's quietly draining spend or what's ready to scale. In plain English. So you can focus on running your business.

Tasks

A Continuous Business Performance Audit

Your team of OpticAgents analyze and fine-tune every move against your real economics and act end-to-end, growing revenue instead of targeting numbers that look good in isolated reports.

THE ROAS TRAP

A great ROAS can still lose you money

$
×
%

What's left from each sale after product cost, fees, and fulfillment, before ad spend.

At 24% margin, a 4.0× ROAS is quietly costing you about $1,000/month. The revenue looks great, but the profit doesn't exist.

OpticCPG measures every campaign against your real margin, not just ROAS, so you scale the spend that profits and cut the spend that doesn't.

$
×
%

What's left from each sale after product cost, fees, and fulfillment, before ad spend.

At 24% margin, a 4.0× ROAS is quietly costing you about $1,000/month. The revenue looks great, but the profit doesn't exist.

OpticCPG measures every campaign against your real margin, not just ROAS, so you scale the spend that profits and cut the spend that doesn't.

Process

An agentic operating system to supercharge your brand.

Discover

Develop

Optimize

Workflow start

Connect your sales data

Connect marketing channels

Chat with your own

business data

Run audits across marketing

finance, and supply chain

Optimize

Yes

Run Capabilities

Yes

Monitor

01 – Discovery

Learn the Business Behind the Spend

OpticCPG connects your sales and marketin data across every channel, and builds a complete economic picture of your brand. It learns your margins, your real cost to acquire a customer, and what each one is worth over time, so every marketing and supply chain decision that follows is grounded in facts rather than guesswork.

Get in touch

Trusted by

Top Brands

Discover

Develop

Optimize

Workflow start

Connect your sales data

Connect marketing channels

Chat with your own

business data

Run audits across marketing

finance, and supply chain

Optimize

Yes

Run Capabilities

Yes

Monitor

01 – Discovery

Learn the Business Behind the Spend

OpticCPG connects your sales and marketin data across every channel, and builds a complete economic picture of your brand. It learns your margins, your real cost to acquire a customer, and what each one is worth over time, so every marketing and supply chain decision that follows is grounded in facts rather than guesswork.

Get in touch

Trusted by

Top Brands

Discover

Develop

Optimize

Workflow start

Connect your sales data

Connect marketing channels

Chat with your own

business data

Run audits across marketing

finance, and supply chain

Optimize

Yes

Run Capabilities

Yes

Monitor

01 – Discovery

Learn the Business Behind the Spend

OpticCPG connects your sales and marketin data across every channel, and builds a complete economic picture of your brand. It learns your margins, your real cost to acquire a customer, and what each one is worth over time, so every marketing and supply chain decision that follows is grounded in facts rather than guesswork.

Get in touch

Trusted by

Top Brands

Why Optic

A full growth team with a degree in finance.

Founder / CFO / CMO alignment

OpticCPG allows for decisions to be made at the company level, not in silos.

One system for every channel

Shopify, Amazon, TikTok, Meta, and Google in a single view, so nothing falls through the gaps between platforms.

From connected to live in a day

Connect your sales and ad accounts and OpticCPG gets to work. No long onboarding, no implementation project.

Never clocks out

Your dashboard is always on, and your team of agents is ready to optimize day and night.

One teammate across the whole org

Grow your spend and monitor the health of your business against it without growing your payroll.

Outcomes > Activity

Optimized to grow profitable revenue, not to rack up clicks and impressions that look busy in a report.

Klaviyo

Supply Chain

Finance

Meta

TikTok

Google

Amazon

Shopify

WHAT OPTIC RUNS

One system for any CPG business.

Marketing

Your marketing agent runs paid search, paid social, and SEO against your real economics, auditing spend daily and executing the moves that grow profitable revenue.

Finance

Supply Chain (Coming Soon)

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Compare

Why Brands Choose OpticCPG

Agencies were built to manage your ad accounts. OpticCPG was built to grow your business, measured against the only thing that matters: your profit.

Performance Marketing Agencies

Blind to your margins

Optimizes to ROAS

Weekly check-ins, slow to react

Incentivized to keep you in the dark

OpticCPG

Understand how marketing spend impacts P&L

Commits you to an acquisition target

A team of agents across finance, marketing, and inventory

Every action logged and explained

FAQ

Frequently asked questions

What will OpticCPG automate?

Nothing without your consent. OpticCPG is built to allow YOU to make the best decisions for your business, and will only automate tasks if you tell it to.

How long does it take to get started?

Do I need technical skills to use this?

What does OpticCPG integrate with?

Is my data secure?