Growing CPG brand shouldn't force teams to choose between flying blind on ad spend and paying agencies to fix it. The tools built for brands this size show you numbers, but don't give you answers.

OpticCPG was built with one goal: give up-and-coming brands the marketing muscle of a $50M one.

Plenty of tools already tell you what your CAC was last week. Ours tells you why it's high, what it's actually costing you in contribution margin, and what to do next.

OpticCPG exists to pay the attention you'd give your own numbers if you had the time.